Your Roof and Your Real Estate-Routes To Take To Your Return On Investment

In Appraisal, Benefits, Finances, financing, Financing & Refinancing, Fixing, Home Buying, Housing Market, Insurance, Money, Mortgage Loans & Rates, Official Podcast List, Preparation, Tips, Tricks & How To's by Jo Garner0 Comments

Good morning, Memphis! Welcome to our internet listeners and podcast listeners across the 50 states! You’re on Real Estate Mortgage Shoppe. I’m your host, Jo Garner, Mortgage Loan Officer. You can connect with me at Our general topic is Your Roof and Your Real Estate-Routes To Take To Your Return On Investment. Subscribe to get our weekly blogposts with podcasts at Call us while we are live at (901) 535-9732 Today is October 10th, 2020.

Today on Real Estate Mortgage Shoppe I will be sharing some routes some of my very savvy Testate. Ed Hill of Masters Roofing will be talking about Routes to Roofing ROI. Pull out your road map and your GPS and let’s take a road trip to the best return on your real estate investment.

(Jo) Ed Hill of Masters Roofing in Memphis, you are known as the Happy Roofer and have been Senior Consultant with Masters Roofing since 2010. You wrote the book on “Home Improvement.” For our listeners, Ed Hill shares even more of his knowledge and skills available for you to hear atMemphisHomeMaintenanceShow.Podbean. Ed Hill introduces himself and talks about what Masters Roofing does for their clients (about 1 minute)

(Jo) Imagine that you are planning a road trip across country in a snowstorm. Don’t you think your chances of arriving safely and on time to your destination would be better if you had already familiarized yourself with your planned passage and you had studied 2 alternative routes too

Nugget: My real estate investor friends have taught me something that I would like to pass on to you. The best time to set up a good return on investment on your real estate is when you are entering negotiations and buying it. The two basic methods of putting together a profitable deal for yourself is on price or on terms. In our current hot real estate market, most of my clients are setting up a good return on investment on terms rather than price. The reason that getting the best return on your real estate investment on terms is because the mortgage interest rates are so LOW and the shortage of houses on the market to sell is so short which is pushing up the price.


Steven and Stephanie Standish had not always been frugal and focused early in their marriage. In fact, they learned quite a few lessons from the school of hard knocks. After having their first child, they needed the road ahead to look different.

After setting up a plan to have money deposited directly into savings before they ever saw it and making the move from renting an apartment to buying their first house, the Standish’s could see a brighter destination ahead.

With a second child on the way, the Standish’s could not take a lot of chances. They put a trusted realtor on their team and a lender that the realtor referred. The realtor took them to neighborhoods where home values had been appreciating for many years. Rents in those neighborhoods tended to move up at a steady pace also. Steven and Stephanie found a house wasn’t exactly their dream house, but it had a lot of space and could be improved and modified over time.

There were multiple Exit Profit Strategies here in case they needed to move one day.

Exit Profit Strategy #1 If they needed to move a few years later and the home prices were down, they could probably still sell for a profit with the equity they would be building.

Exit Profit Strategy #2 If the housing market was down and the mortgage rates were high one day when they were ready to sell, they could always move and rent the house for a profit because the rent rates would have also gone up much higher than their payment.

Exit Profit Strategy #3- The FHA government mortgage they got when they bought the house was assumable. In other words, one day if the mortgage market was bad and no one wanted the high mortgage rate, a buyer could qualify with the Standish’s mortgage company, pay the Standish’s their equity in cash and just take over paying the mortgage

The Standish’s now have 4 children and were able to sell their home for a larger than expected profit. The payment was very affordable since they used the profit for selling their old house to pay down on the new one. Profit Exit Strategy #When the rates dropped again, they refinanced to be able to pay off their loan in 10 years or less.

Ed Hill launches into his topic

You’re on Real Estate Mortgage Shoppe. I’m your host, Jo Garner, Mortgage Loan Officer. What do YOU want to accomplish with your mortgage? Make your plan. Let’s work your plan if the deal works for you today, let’s do it today. When we come back Ed Hill of Masters Roofing will be sharing more about getting a better return on your roof. Genell Holloway of Eagle Hollow Enterprises will be sharing the Talk Shoppe ,

9:17 AM


2nd segment after 9:15 advertising break – (producer to start the song “Taking Care of Business” by Bachman Turner Overdrive –but bring the volume down before the lyrics start) It’s time to talk shop with Talk Shoppe’s Business Tip For Real Estate Professionals. Talk Shoppe is a marketing company offering free education and networking to anyone interested in real estate or in business. Talk Shoppe is made possible by the financial support of its sponsors and advertisers. For more about Talk Shoppe, go to (shoppe) For our Talk Shoppe Business Tip today we have Talk Shoppe sponsor Genell Holloway of Eagle Hollow Enterprises, Inc., insuring your trusted golden benefits with health, accident and life insurance and some retirement options. Genell Holloway, what is our Talk Shoppe Business Tip for Real Estate Professionals today? (Genell Holloway has about 1.5 minutes to share some budgeting tips )

Today, it’s really important to make every dollar count. And, that includes for those unexpected crises that come up in our lives. Struggling to pay your deductible? There are products that can help bridge the gap with your deductible. What happens to you and your family if you have a health crisis? Medical expense debt are the reason for 62% of bankruptcies today. There are ways to be protected so that this doesn’t happen to you.

Open enrollment for Medicare starts next week on Thursday, October 15. For those under 65, open enrollment begins November 1. I’m a benefits consultant and I can help you shop for the best plan that gives you the return on investment you need.

There are ways to protect yourself from the financial risks that a health crisis can bring. Products like an accident, critical illness, cancer or hospital policy can help ensure your family can keep going when an emergency occurs.

Call me today to find out more information at 901.270.1127.

Today, it’s really important to make every dollar count. And, that includes for those unexpected crises that come up in our lives. Struggling to pay your deductible? There are products that can help bridge the gap with your deductible. What happens to you and your family if you have a health crisis? Medical expense debt are the reason for 62% of bankruptcies today. There are ways to be protected so that this doesn’t happen to you.

Open enrollment for Medicare starts next week on Thursday, October 15. For those under 65, open enrollment begins November 1. I’m a benefits consultant and I can help you shop for the best plan that gives you the return on investment you need.

There are ways to protect yourself from the financial risks that a health crisis can bring. Products like an accident, critical illness, cancer or hospital policy can help ensure your family can keep going when an emergency occurs.

Call me today to find out more information at 901.270.1127.

Genell Holloway, how do we contact you? (901) 270-1127.




As you plan to prepare and profit from the Fall 2020 real estate market with Jo Garner’s help remember the HUGE importance that a home’s roof makes to a successful real estate journey. Replacing the roof is critical to a HIGH ROI.

There are two basic Routes To Roofing ROI

>The DIY Route… The Roof is old and worn out…the roof even has storm damage but you choose to replace the roof out of pocket…your own pocket

*Bids…Get a an expert roof inspection and detailed bid from one or two QUALIFIED PROFESSIONAL FULL-TIME State-licensed Roofing Contractors…avoid the paralysis of analysis…Lion Tamers make lions try to focus on two things at once which paralyzes a lion.

*Claims…Get an honest experienced professional roof inspection from a QUALIFIED PROFESSIONAL FULL-TIME State-licensed Roofing Contractor to determine if there is actual, legitimate storm damage…it’s OK to involve your agent…Legitimate roofing contractors LOVE agents and have nothing to hide…if the roof is damaged , then it’s damaged, and if not then no claim should be recommended. Simple.

If the roof is wind, hail or tree damaged then you will contact your insurance company and schedule an adjuster appointment.

The contractor will meet the insurance adjuster on the roof to inspect and discuss proper handling of the claim.

If the claim is approved for roof replacement then the contractor will walk you through all of the steps leading to a new roof.

So how does this help produce HIGH ROI?

Ask any realtor: Is it easier to sell a home for a higher price with or without a new roof?



  1. When you have damage to your roof or your home, call your insurance agent first and not the 1-800 number. If you can work out the situation without filing a claim, then it doesn’t have to show as a claim on your record. Many times when you call the 1-800 number, it shows as a claim filed even if you decide to pay for the damage on your own.
  2. When you get a new roof on your home, let your insurance agent know right away. A new roof can sometimes mean a 10% to 20% discount on your home insurance premium.

9:35 am


  1. Did you know that studies have shown that, on average, you get over an 800% rate of return on your money spent when you clean your home and declutter before listing it for sale?
  2. Did you know that buying a home in the low $200,000’s with less than 10% down on a conventional loan can cost you over $5000 more in closing costs if you are struggling with a 650 score vs touting a 780 score?
  3. What type tweaks to your credit report can help you get more attractive terms on your mortgage.

(I am not a licensed credit repair person and I direct my clients to the credit bureaus for any final corrections or fixes. There are no guarantees that you will get the exact results you want 100% of the time. What I am sharing with you is based on close observation and study of the cause and effect on numerous mortgage client credit reports).

  1. Make your payments on time and do not let them get over 30 days late.
  2. If a creditor is contacting you about a collection account, pay it as soon as possible or set up a payment plan with the lowest possible payment per month with an agreement with the collection company not to report negative information about you to the bureaus.
  3. Never use more than 30% of your credit card limits. For example, if your credit limit is $10,000, you would never want your balance to go over $3,000. Your utilization habits on revolving account activity makes up over 30% of your credit score.

D. Stay away from 12-months-same-as-cash accounts. Most of the time these type accounts are scored as maxed out revolving accounts. I have seen these accounts drop someone’s score more than 100 points.


(My hair stylist, Bob Turner at Gould’s Hair Salon comes to mind. I call him when I need to make a good first impression at an event or meeting)

  1. Have a very strong preapproval letter from your lender. Some sellers are looking more for the surest offer than the highest offer. Have your income and asset documents and other loan documents ready to hand over to your lender.

Call me after this show and let’s look at some strategies YOU can use when you are trying to buy a home that will make you and your home purchase offer look the best to a seller in a multiple offer situation.

B You cannot keep out of trouble by spending more than you earn. -anonymous (your rate of return will allow you to keep your home in good repair and enjoy your life with those you love-which is the biggest payoff.)

  1. Get to the truth about what you can comfortably afford on a house note and what you can comfortably afford on a down payment for a house, continuing to keep a healthy emergency fund in the bank. You want to enjoy making your house payment each month.

If you are that person who just cannot force yourself to go through all of the last 12 months bank statements and credit card statements to put together a working household budget, then turn up the volume on some good tunes, set a timer for as long as you need to review the last 3 to 6 months bank statements and credit card statements. Write down how much you are spending each month and where your money is going. Don’t forget bills you have to cover once or twice a year.

Calculate your true income after taxes and deductions. Your income-to-debt ratios ideally should be where your total house note and all other debt should not exceed over 40% to 45% of your gross income. Some loan program software will preapprove you will debt ratios as high as 50% to 55%, but who want to be handcuffed to a house note with debt ratios that high?

C If your debt ratios are too high, let’s talk about what you want to accomplish with your mortgage financing. We may want to look at a different loan program. It may be possible to rearrange some debt to make your cash flow each month more manageable. Don’t pay off any debt until you have talked with your loan officer. Depending on your situation, it may be more advantageous to you to keep more money in the bank than to use it to pay down debt.

Investing In Your Future Lifestyle By Building Your Own Real Estate Empire

  1. Jo tells a story of one of her real estate investor clients we will call Barry (not his real name.) Barry had a life dream of not having to work a job and to be able to spend quality time with his wife and children and later his grandchildren. Before he had clearly defined what he truly wanted out of life, he found it hard to go look for rental properties to buy after work and rolling out of bed early on Saturday to go negotiate with a home seller. It was hard work.
  2. After a while Barry looked back and could see that he was getting nowhere because good rental home deals didn’t just fall in his lap. At one point, though, Barry begin to realize just how much he wanted to give his family the life of their dreams. Now he had a REASON to compel him to do what he needed to do. He finally had a big enough WHY to power him forward.
  3. What do you want YOUR life to look like? How many hours a day do you want to work and what do you want YOUR work environment to look like in the future? What kind of income do you want? Is your WHY big enough to compel YOU to do the tasks each day to propel you to YOUR dream? If your WHY is big enough, you can do anything!
  4. Once (Barry) who committed to do the tasks needed to move him toward his dream, he is now buying 2 to 3 rental properties per year. He buys the home at a bargain price because it usually needs some fix-ups. For that reason, he buys the house using his home equity line secured on his primary residence or a line of credit secured on something other property so he can give the seller a cash offer. The seller usually is more willing to sell at a bargain price because Barry is using money not connected with the house he is buying so there is no need to wait on an appraisal and he can close quicker.
  5. Barry is pretty happy at the closing. Barry has a plan. He gets the keys to the house he bought and heads over there with his fix it up crew. Within a couple of weeks or more Barry’s bargain house is fixed up, painted up and ready for some happy tenants to move in and start paying him rent.
  6. Since I am Barry’s mortgage officer, he and I work together a lot. I already know he wants to pay his variable credit line back as soon as possible and get his low fixed rate 30-year mortgage in place. Before Barry even closes on a house, he and I have already started processing his loan request for the long term fixed rate mortgage. Once Barry has driven the last nail and painted the last wall in the house, I have done an appraisal for his permanent loan and gotten him approved.
  7. Now he closes on the fixed low interest 30-year mortgage with me and he uses the funds to pay off the credit lines he used to purchase the home. Once his credit lines are paid off, they are ready for him to use to make his next bargain purchase.

9:47 AM -REAL ESTATE TIP OF THE WEEK (Genell Holloway of Eagle Hollow shares a tip to our real estate pros). Genell shares the story of a client who did not want to have to pay for health insurance. He had a wife and five children. This customer had purchased some supplemental insurance for accidents and hospitalization but no health insurance. “I am young. I am invincible,” he thought. Then a tragic accident hit and he was in the hospital hit. He is bill was over $200,000. Lucky for him, he had the accident and hospital supplemental insurance so his family still had this daily income while he was in the hospital. But, this gentleman would have been even better off if he had health insurance to cover the majority of his medical bills.


Talk Shoppe offers free networking & education to anyone interested in real estate, business or health and wellness. Talk Shoppe meets every Wednesday 9A-10A by going to (shoppe), then click the Upcoming Events tab. You will see the virtual zoom web address. This Wednesday October 14, 2020 9AM Brett Carter of Servicemaster by Cornerstone will be presenting “The Often Overlooked Things That Can Cause Disaster In Your Home”

Talk Shoppe events are free thanks to sponsors like Miranda Griffin, owner of Miranda can show you simple things to add to your diet and routine that can give you a great return on investment with more years of quality life to enjoy

Another way to enjoy a return on investment from your home, get your old Heating and Air System replaced with a newer, more efficient system. Mark McLaurine of Refrigeration Unlimited and show you how to save 30% or more on your utility bills with a newer heating and air system and hot-water-on-demand system where you don’t have to pay to keep water heated in a water heater. Contact Mark McLaurine at (901) 216-7782

3 Happy Columbus Day to everyone! Shop local and eat local. Let’s support our local businesses this holiday weekend.

4. Subscribe at and you can get our weekly blog posts with podcasts conveniently in your inbox.




“Kilometers are shorter than miles. Save gas, take your next trip in kilometers.” – George Carlin

“Stop worrying about the potholes in the road and celebrate the journey.” – Fitzhugh Mullan



  1. Eric Eurich, Kaizen award-winning business coach with Focal Point Business Coaching (901) 340-9558
  2. Miranda Griffin Improving Lives One Step At A Time.
  3. Bill Emmerling, Vista Points the special needs trust and resource center


Transitional Music: “Route 66”   by John Mayer; “Convoy”  by McCall; “On My Way”   Phil Collins; “Memphis” Johnny Rivers for Look Back Trivia Contest

GENELL HOLLOWAY, President Eagle Hollow Enterprises


Genell Holloway, of Eagle Hollow Enterprises, Inc. where are insuring your trusted golden benefits. Genell has served in various roles in the healthcare industry. She is a caregiver for her husband who is battling cancer as well as her aging parents. In her current situation, Genell is an advocate for helping her husband to accomplish his goal of living the quality of life he desires as well as helping her parents to get the resources they need to age in place at home.

Genell has been a resource for many people in her circle helping to connect the right people to help those in need from those needing adult day care services to helping with final arrangements.

In her role as at Eagle Hollow Enterprises, Inc., Genell is passionate about helping individuals be better prepared for those difficult times in life. One can count on Genell to help them find solutions that best fit their budget and personal situation. From health insurance to supplemental insurance to life insurance that include riders that help one to be better prepared financially for those health crisis moments that occur as we age, Genell has the knowledge to help.

Call Genell at 901.270.1127 for further information.


Ed Hill has been in the residential roofing industry since 2008 and has been Senior Consultant with Masters Roofing Memphis TN since 2010.  He has personally assisted about 800 homeowners with roof replacement and many others with roof and exterior repairs.  He is an active member of the Greater Memphis Business Network International chapter and is the official Masters Roofing consultant to TPC Southwind.  He holds three earned degrees including a doctorate but tries not to let those get in his way of serving his customers!  For free roof advice, free inspections, and free estimates and bids for roof replacement or roof repair call Ed Hill at 901-273-6594. Learn more at #EdHillMastersRoofing and at MemphisHomeMaintenanceShow.Podbean.Com 

Ed Hill, Senior Consultant

Masters Roofing

2845 Stage Center Cove

Bartlett TN 38134



WHAT DO YOU WANT TO ACCOMPLISH WITH YOUR MORTGAGE? (901) 482 0354 twitter @jogarner NMLS# 757308 (currently working with Sierra Pacific Mortgage, Inc)

“Whatever YOUR personal priorities are, my job is to help you get the mortgage terms that will give you bragging rights when you talk about it and help you score on hitting your goals .”

As a mortgage loan officer, my job is to help you get to the benefits you want from your financing terms. What is most important to you? I can help you find the financing terms that will help you get to what you want. What is your comfort level on a house payment? How much are you comfortable paying down,? What type of financing do you need to get the house you want to buy or refinance?

Different clients have different priorities in life—some are buying their first home with very little down payment funds. Some are recovering from medical challenges, divorces or preparing to send children to college and some are embarking on a long term goal of buying properties to build rental income.”

Jo Garner is a mortgage officer with extensive knowledge in tailoring mortgages to her customers who are refinancing or purchasing homes all over the country. She offers conventional, FHA, VA or other loan programs for refinancing and purchases.

Jo can help you look at rent vs buy, when it makes sense to refinance, how to get the best deal on your home purchase financing.

Jo Garner has been in the real estate/financing business for over 25 years.  She got her start in Portland, Maine where she first began her real estate career. She received her real estate education from the University of Southern Maine  and was personally mentored in San Diego, California  by Robert G. Allen, author of Nothing Down, Creating Wealth and The Challenge. 

On moving back to West Tennessee in 1987, she went into business buying and selling discounted owner-financed notes secured on real estate.  In 1990 Jo went to work for a residential mortgage company and has been a mortgage loan officer for over 25 years.  Her goal is to offer excellent, affordable service to her customers, tailoring the loan programs to the specific needs of her clients.  

In addition to her work in the mortgage field, Jo Garner  is the primary sponsor and founder of Talk Shoppe in Memphis. Jo Garner also host the radio show Real Estate Mortgage Shoppe airing on News Radio AM 600 WREC and iHeart Radio with podcasts and show notes published on

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