FIRST IMPRESSIONS MAKE A DIFFERENCE IN YOUR LIFE & WITH YOUR REAL ESTATE
HIGHLIGHTS FROM OUR PODCAST:
MARKET NEWS
ISHARE AGENCY SOCIAL MEDIA TIP OF THE DAY
QUESTIONS ANSWERED BY PAT GOLDSTEIN– QUESTIONS ANSWERED BY Pat Goldstein:
- What are some general tips you give your clients who want to sell their homes quickly and for the best price?
- Can you think of any actual instances when the home staging made a definite difference between selling the home and having it sit on the market?
- If you were on a tight budget, what are some of the least expensive—most basic steps you would advise a home seller to take.
QUESTIONS ANSWERED BY Carolyn Bendall:
- How can a business owner or real estate professional get their articles published on your online magazine?
- How does making your personal appearance help you make a good professional impression?
QUESTIONS ANSWERED BY JO GARNER:
- What are the number one areas where people can make a good impression on their mortgage loan application?
- What are some specific things people can do to improve their credit scores?
REAL ESTATE TIP OF THE WEEK
ANNOUNCMENTS
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Good morning, Memphis! Good morning across the country on iHeart Radio and BOCI Radio! You’re on the Real Estate Mortgage Shoppe program. I’m Jo Garner, your host, mortgage officer with Evolve Bank and Trust. Today, March 21st 2015, we’re talking about “First Impressions Make A Difference In Life & In Real Estate.” When can you remember a first impression making a big difference in YOUR life personally or when you were trying to buy or sell real estate? The last two places I have lived, I walked in and instantly knew—this is where I want to live. It was just a feeling—an impression—very subtle and yet not subtle at all. Ever had that happen? Call us on the air at (901) 535-WREC (901) 535-9732
Sitting around the table with us today we have Pat Goldstein, a top-producing realtor with Crye-Leike in Memphis. Pat was awarded the 2006 MAAR Realtor Associate of the Year 2005 MAAR Presidential Award Recipient TAR Leadership Graduate Member National Association of Realtors, Life Member of the Multi-Million Dollar Club. Pat, after almost 30 years in the real estate business, you must know a thing or two about making a good first impression when you list a house for sale. <Pat introduces herself and talks about what she does for her clients >
(Jo) We have another guest sitting around the table today—Carolyn Bendall, former fashion columnist for the Commercial Appeal and now Your True Colours Image Radio and Magazine. She is also an iShare Agency expert and will be sharing later in our program the social media tip of the day for our real estate professionals. Carolyn, you too know a thing or two about first impressions. Tell our audience a little bit about yourself and what you do. <Carolyn has about 1 min to introduce herself and tell about what she does>
- (Jo) First impressions were very important this week when the Federal Open Market Committee met to discuss the state of our economy and determine which tactics they would use to keep our American economy on track. Before the meeting mortgage rates had ramped up a little bit higher –hedging the investors in case what was said at the meeting wasn’t favorable to them. But within just a little while after the meeting, prices on rates improved to better than they have been all month. 30YR FIXED – 3.75; FHA/VA – 3.25-3.5; 15 YEAR FIXED – 3.00-3.125 Evolve Mortgage still offers their jumbo 5-1 mortgage at around 3.99%. We offer the Veteran loans and the FHA and the 100% Rural Housing loans too and a lot more. Rates are still good across the board.
<Pat made short comments here about the magnitude of buying power the lower rates affords homebuyers>
(Jo) Susan Belew, my very experienced assistant, and I have been seeing quite a number of you out there in our mortgage offices lately. There is a good number of you who are finally getting to refinance to a lower rate to lower your house note $200 to $400 dollars or more per month, or you’re getting to knock off 5 to 10 years off the term –or you’re pulling some cash out to reinvest somewhere else like in paying off higher interest rate debt or for buying rental homes for a cushier retirement. I have two customers since the show last week that are investors who paid cash for their investment properties, but now they want to get their money back and their bank is telling them they have sit on the properties for several months to “season” before they will let them refinance and pull their cash back out again. At the moment I have a special loan product with some restrictions that can allow the investor to get his money back now and not later. If you or someone you know has spent a lot of cash buying and fixing up a house and know they want their money back again, call me on the air at 901 535-WREC (901) 535-9732 or call me directly off the show at 901 482-0354 901 482-0354 or connect with me on the blog www.JoGarner.com
<Pat and/or Carolyn talk about people buying homes >
(Jo) MAKE YOUR PLAN , WORK YOUR PLAN. IF THE DEAL WORKS FOR YOU TODAY, DO IT TODAY. Buying houses right now seems to be in season. Rates are low enough to allow larger purchases with still keeping the payments per month comfortably within budget. So many times today you see first-time homebuyers who are able to acquire a bigger, better house for themselves at payments that are 25% to a third lower than what they would have paid for rent on a comparable house. If this is your first time to buy a home, check out some homebuyer counseling classes. United Housing and other HUD-approved non-profit agencies have some VERY helpful information and training on shopping for a home, a loan, insurance and how to set up a budget to be ready for unexpected repairs and other stuff. Make sure you put reputable and knowledgable real estate professionals around you to help walk you around the pitfalls. Having an experienced team of pros around you can save you more money than you can imagine.
(Jo) Today we’re talking about “First Impressions Make A Difference In Your Life and Your Real Estate.” If you have a story or something helpful YOU would like to share, call us on the air at (901) 535-WREC (901) 535-9732. We really do want to hear from you.
Will Rogers said that ,“You don’t get a second chance to make a first impression.” Pat Goldstein, you’ve been selling real estate a long time, what is YOUR advice to your sellers who want to sell their real estate for top dollar and quickly for making a good impression? <Pat launches her topic>
- 2nd SEGMENT Of Show iShare Agency SOCIAL MEDIA TIP OF THE DAY
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- To our realtor friends and other savvy and sharp business friends out there, its time for the iShare Agency Social Media Tip of The Day for real estate professionals. Carolyn Bendall, editor of Your True Colours Image Radio and Magazine and official iShare Agency expert. Carolyn has made a difference in MY first impression. Carolyn, what’s our social media tip of the day? <Carolyn has about 1.5 to 2 minutes to share a social media tip for our real estate experts>
- (iShare Agency provides a group of experts in various industries to help entrepreneurs and businesses accomplish projects in record time on under budget)
QUESTIONS ANSWERED BY Pat Goldstein:
- What are some general tips you give your clients who want to sell their homes quickly and for the best price?
- Can you think of any actual instances when the home staging made a definite difference between selling the home and having it sit on the market?
- If you were on a tight budget, what are some of the least expensive—most basic steps you would advise a home seller to take.
QUESTIONS ANSWERED BY Carolyn Bendall:
- How can a business owner or real estate professional get their articles published on your online magazine?
- How does making your personal appearance help you make a good professional impression?
QUESTIONS ANSWERED BY JO GARNER:
- What are the number one areas where people can make a good impression on their mortgage loan application?
- If you have assets like a large savings account, CD’s, mutual funds or retirement funds, go ahead and disclose them on the loan application even if you aren’t going to use the funds for closing. Automated underwriting programs and even HUMAN underwriters like to see reserve funds for a borrower. It insures if there was an unexpected emergency, the borrower would be able to weather the storm without missing a house note. Liquid assets are what I call “grease on the cog” because it can ease a loan into an approval status even if there are other aspects of the file that might not be so clean.
- State your income correctly. If you are a W2 employee, don’t over state your income. Most of the time the previous W2 and the year-to-date income totals on your latest paystub help you get the income right. That is what a loan officer will look for. If you write off unreimbursed employee expenses on your tax return, let the loan officer know because this amount gets deducted from your regular income.
If you’re self employed, or a 1099 subcontractor or you own over 25% of the company or if over 25% of your income comes from commissions, let the loan officer know. The formulas and methods for calculating your income is VERY different than if you are a regular W2 income employee. If you’re self-employed and have good credit and you’ve been turned down at another bank, please call me. Fewer and fewer loan officers today know how to find your income in the BACK pages of the tax return. I may be able to help you. Call me right now on the air at 901 535 WREC or call me directly off the air at 901 482-0354. That direct number again is 901 482 0354.
- Credit scores are important. A great credit score is 740 or higher . if you scores are lower you can still get a loan but sometimes you end up paying a higher interest rate. My assistant Susan Belew and I have trained our team on using the Credit Simulators. Its sort of like a flight simulator. It can suggest ways to get your credit scores higher in the least amount of time with the least amount of investment.
- What are some specific things people can do to improve their credit scores?
- Everyone knows you need to make your payments on time. But not many people know that 30% of your credit score is made up of your borrowing habits on revolving accounts like credit cards. To boost your credit scores the highest, you want to keep your balance owed BELOW 30% of your total credit limit on credit cards. If you borrow over half of your credit limit even if you pay your bill on time, it can drop your credit scores significantly. For instance, if you have a credit card with a $1,000 credit limit, don’t ever borrow more than $300 on it. Keep your balance owed under 30% of the limit.
- Don’t ever run out and pay off a bunch of bills before coming to see your loan officer. I’ve had people come to my office and announce that they paid off a bunch of collection accounts before coming in for their loan, and then they’re shocked when their credit scores have nose-dived over 100 points. Why is that? If the collection accounts are old, they weren’t affecting your scores that much until you paid them off. Then the computerized scoring program saw the updated collection balance as a new collection. I’m all for paying off your collection accounts, but if you have old collections on your report, wait until you are closed on the loan before you pay them off.
REAL ESTATE TIP OF THE WEEK: (Pat Goldstein shares) Jo Garner shares story about her personal weight loss make-over and how it opened doors almost immediately in her mortgage business and other business ventures. Kudos! to Carolyn Bendall, www.yourtruecolours.com ; Rita Connally, personal fitness trainer at the YMCA Schilling Farms location in Collierville, TN. (901) 850-9622; Bob Turner, Hair Stylist for Gould’s Day Spa and Salon 3670 S. Houston Levee Rd #107 Collierville, TN 38017 901 854-8689____________________________________________________________________
- Jo’s announcements : Jo’s announcements:
- Talk Shoppe offers free education and networking to anyone interested in real estate or in business. Coming up Wednesday March 25th , 2015 join us for the The Mastermind Principle: based on the book Think And Grow Rich by Napoleon Hill. Talk Shoppe events are free at the The University of Phoenix 65 Germantown Court 1st floor Memphis (across from The Ag Center) 9A to 10A Wednesday. For more information go to TalkShoppe.com
- To celebrate Criminal Justice Month, the University of Phoenix would like to invite you to join them Tuesday night March 24th 6p to 7p for networking, learning and getting resources to help your community and your career. For more information go to phoenix.edu.
Jus* nth s all about you. This March Memphis Campus is hosting
- To hear today’s podcast of the Real Estate Mortgage Shoppe and others, go to JoGarner.com
- ENDING— MAKE YOUR PLAN, WORK YOUR PLAN. IF THE DEAL WORKS FOR YOU TODAY, DO IT TODAY.
Transitional Music: “It’s Not My Mama’s Broken Heart” by Miranda Lambert; “Got To Have You” by Stevie Wonder; “She’s Got The Look” by Roxette; For iShare Agency social media tip of the day– “Roar” by Katy Perry
Bio for Carolyn Bendall, Fashion Academy (901) 210-9582 http://yourtruecolours.biz/_
Jo Garner says Thank You to Carolyn Bendall and others of her Make-Over Team : Carolyn Bendall’s Your True Colours Image Radio and Magazine —— Carolyn’s magazine also has some interesting articles on the latest, coolest skin care products and fashion styles and herbal stuff that can do great stuff for you. And she even included some Make-Over stories and before and after pictures from the columns she wrote in the Memphis Commercial Appeal newspaper.—including the weight loss make-over she offered me in 2013. Carolyn set me up with a number of professionals gave me their services free during the make over time frame. I told Carolyn that I wanted to make a better first impression by losing weight, and improving my professional look insome of my business ventures. Within 60 days of the makeover we did in 2013, some business opportunities opened wide for me. I became a true believer in the power of a great first impression! Thank you, Carolyn, for your help in knowing the right colors –because the right color is different for different people. Thank you Bob Turner, my hair stylist at Gould’s in Collierville for taking the time to help me find hair styles that look good but don’t take a lot of time to maintain and fit my life style. (He’s taught me a lot about how to style my own hair too. ) Thank you Rita Connally, my fitness trainer at the Y in Collierville for using your knowledge to help me make every minute and every movement count when I’m in the gym. When you lose 40 pounds, suddenly your clothes don’t fit—not even your shoes. Rita went the extra mile and took me shopping , she said to find new clothes for my new body and for advancing in my career. Thank YOU, Carolyn, and everyone who, even today, continues to encourage me. And today….I’M STILL ENJOYING THE BENEFITS OF THAT MAKE OVER & STILL IMPROVING! If you are contemplating those kinds of changes in your life and in your first impression, connect with reputable, professionals who care about you and can help you get to your goals and keep improving.
Rita Connally, Personal Fitness Trainer, YMCA Schilling Farms Collierville, TN 38017
Bob Turner, Hair Stylist Gould’s Day Spa and Salon 3670 S. Houston Levee Rd #107 Collierville, TN
(901) 854-8689
_____________________________________________________________________________________________ABOUT PAT GOLDSTEIN, REALTOR CRYE-LEIKE (901) 606-2000
| · 2006 MAAR Realtor Associate of the Year 2005 MAAR Presidential Award Recipient TAR Leadership Graduate Member National Association of Realtors· Life Member of the Multi-Million Dollar Club. Toastmasters Division Governor CBS (Certified Builder Specialist)· CRA (Certified Relocation Associate)· CRS (Certified Residential Specialist)
· GREEN (Green Agent) · GRI (Graduate, Realtors Institute) · MMDC (Crye-Leike Multi-Million Dollar Club) · SRES (Seniors Real Estate Specialist) · SRS (Seller Representative Specialist) · Vice-President (Circle of Excellence) |
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ABOUT JO GARNER, MORTGAGE EXPERT
www.JoGarner.com (901) 482 0354 jo@192.232.195.219 @jogarner
Jo Garner is a mortgage officer with extensive knowledge in tailoring mortgages to her customers who are refinancing or purchasing homes all over the country. She offers conventional, FHA, VA or other loan programs for refinancing and purchases.
Jo can help you look at rent vs buy, when it makes sense to refinance, how to get the best deal on your home purchase financing.
Jo Garner has been in the real estate/financing business for over 20 years. She got her start in Portland, Maine where she first began her real estate career. She received her real estate education from the University of Southern Maine and was personally mentored in San Diego, California by Robert G. Allen, author of Nothing Down, Creating Wealth and The Challenge.
On moving back to West Tennessee in 1987, she went into business buying and selling discounted owner-financed notes secured on real estate. In 1990 Jo went to work for a residential mortgage company and has been a mortgage loan officer for over 20 years. Her goal is to offer excellent, affordable service to her customers, tailoring the loan programs to the specific needs of her clients.
In addition to her work in the mortgage field, Jo Garner is the primary sponsor and founder of Talk Shoppe in Memphis. www.TalkShoppe.com She was also the editor of Power Shoppe, a free weekly e-zine designed for real estate professionals and others indirectly connected to the real estate industry and currently publishes on her blog www.JoGarner.com .
For real estate financing solutions, plug into the Real Estate Mortgage Shoppe program. You can find mortgage rates, FHA Streamline refinance with no out-of-pocket costs, refinancing options, home purchase loan programs, answers and real estate, money-saving tips and more.
Pre-show planning is key on the Real Estate Mortgage Shoppe (Jo, Pat and Carolyn-3-21-15)
Pat Goldstein, Realtor on WREC Carolyn Bendall, Your True Colours Image Jo Garner, #MortgageExpert www.JoGarner.com